Independent Articles by Independent Journalists

Author Archives: Grace Zuckerburg

Smiling: The Best Cure for all your Woes


Positive psychology, illness, and smiling may sound like strange bedfellows indeed, but when we look closer we find some surprising connections. Of all the tools in positive psychology’s toolbox, smiling is perhaps the easiest to perform, the quickest acting, and the most effective…

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Turn Website Traffic into Buyers: a tutorial

turn website visitors into buyers

So how do you turn website traffic into buyers? You’ve got traffic, whether from paid ads, content marketing, or both. Now what? Now you want to try and get these people to either buy something straight away or subscribe to your email list.…

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The Significance of Brands

Significance of Brands

The significance of brands has increased enormously over the past 30 years or so, at least in the consumer goods sector. In many sub-markets (e.g. in services), brands have expanded and taken on a dominant position; in numerous markets for fast-moving or durable…

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