Establish your position regarding forums

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Include Meta tag and Page title inputs in the admin tool

Don't commit the cardinal sin of letting dots ruin your page descriptions Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external …

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Don't over-do a particular element

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. With your core keywords grouped into buckets based on …

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Keep an eye on content

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Even if you have a site already, it …

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Personalization counts: how does LSI fit into this?

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

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SEO is cheaper than PPC

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Although there are many different "recipes" for gaining search engine rankings, most experts in the …

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Get more shares with interactive content

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Think of new ideologies that can …

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Adapting for the long tail of search

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Less than 10% of …

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Why do links matter?

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Ensure your website looks the part and that it’s easy to use

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your …

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Make Use Of Local Citations

One of the most time-consuming parts about link-building is actually finding places that will give you links. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. In Search Console, there’s …

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Include the main keywords in your title and meta description

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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You Can't Have Search Without Social

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow …

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