Latest developments in stickiness

There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can …

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Why your digital marketing strategy should centre around SEM

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Being …

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The best way to escape Google’s Penguin penalty

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can …

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“Niche down” approach

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Make your descriptive tag …

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Checking for Links for SEO

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Your website is your primary marketing hub. Make sure the content is great because you’ll …

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How to get Google authorship

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there …

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Think hard about sharing

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Know the description tag can be as long as you want it to

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive …

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What search engines cannot see

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. A number of challenges …

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