Think hard about sharing

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Know the description tag can be as long as you want it to

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive …

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What search engines cannot see

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. A number of challenges …

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