Latest developments in stickiness

There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can …

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Understand about forums

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. The …

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Why your digital marketing strategy should centre around SEM

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Being …

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The latest trends in googlebot crawlers

It is basically concerned with a holistic move towards driving customers to your business via online platforms. Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. If you …

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Reasons why you cannot learn long tail search well

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the …

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The best way to escape Google’s Penguin penalty

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can …

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You need to optimize for more than one keyword phrase per page

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers …

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“Niche down” approach

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Make your descriptive tag …

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Checking for Links for SEO

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Your website is your primary marketing hub. Make sure the content is great because you’ll …

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How to get Google authorship

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there …

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Failing To Optimize Keywords

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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Backlinks, backlinks, backlinks!

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. To be successful in SEO, you need to know a …

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Attract links, stop chasing links

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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Think hard about sharing

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Create indications elsewhere back to your website

The main text content on the page must be unique to avoid Google’s page quality algorithms. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to …

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Know the description tag can be as long as you want it to

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive …

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It’s time to revolutionize our approach to web analytics

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which …

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What search engines cannot see

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. A number of challenges …

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Crawling and Indexing

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less …

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Ranking high in the search engines is tough.

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. With all that said…SEO is still all about content and links. Without amazing …

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Duplicate content causes problems

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many …

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