More importance is given to gateway sites

Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related …

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Random musings on long tail search

People often click away from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. I doubt it, but I’m sure you …

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Lessons I've learned from long tail search

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like …

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Repurpose old CTR

It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make – host in haste and repent at leisure. SEO was in its infant age, an era where manual submissions …

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Don’t forget link bait

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Website owners all want their content to be placed at the top of page one of search results. This is because …

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Have specific topics surrounded by blog posts related to the topic

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help …

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The most important part of SEO is backlink indexing

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Make sure every page of your site contains at least several hundred words …

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Reduce “Code Bloat” on your Pages

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. How recently your webpage was published is also a …

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Keep your title tag under 55 characters

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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Does the content bring through traffic outside of organic search?

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Grant crawlers permission to index the content on pages

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data …

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Page load is an important SEO factor

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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