Reach out to influencers known for your topic

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Social …

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Be mindful of comment spam

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Google will follow your …

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Establish your position regarding CTR

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump …

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Networking With Results In Mind

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. The focus of many website owners has definitely gone …

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Pay attention to on-page ranking factors

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages …

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Use social media channels to expand your reach

Unique content signifies quality. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. It often takes time for the results to show …

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Google Loves Diversity

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. While you should not hide your heading tag in …

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Mobile readiness is a confirmed general ranking factor.

There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Google’s featured snippet is a tool through which Google interacts …

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What are toxic backlinks?

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. No matter what niche your website is in, when you start writing an article, always provide helpful …

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Keywords in header tags

Search engines rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. By incorporating …

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