Preserve Your Valuable Links

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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Don't over-optimize anchor text

You should see improvements in website traffic, a key indicator of progress for your keywords. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. After the work to check the technical …

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Why Do Keyword Research?

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Removing unnecessary plugins for SEO benefits

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Boilerplate content is a fact …

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Look for Broken Link Opportunities

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Most …

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Figure out your audience and message

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Search engine optimization should be a part …

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Are Keywords – and Keyword Research – Dead?

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Creating inspiring content for your business

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to …

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Keyword driven anchor text reigns supreme

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Google is a very smart company. The sophistication of the algorithms they …

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Who can understand Google algorithm updates?

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Content simply refers to the text on your homepage, your …

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