Include Meta tag and Page title inputs in the admin tool

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

more ...

Adapting for the long tail of search

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Less than 10% of …

more ...

Why do links matter?

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

more ...


Go ahead and call to action

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post …

more ...

Ensure your website looks the part and that it’s easy to use

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your …

more ...

Make Use Of Local Citations

One of the most time-consuming parts about link-building is actually finding places that will give you links. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. In Search Console, there’s …

more ...

Include the main keywords in your title and meta description

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

more ...

Getting Started with SEO Keyword Research

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. The algorithms of …

more ...

We're searching in different ways today

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could …

more ...

The majority of your backlinks should be branded

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

more ...

You Can't Have Search Without Social

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow …

more ...

Use Google Adwords & PPC Ad Campaigns

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

more ...

Navigation affects traffic

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” It is important to note that search and offline behavior have a heavy degree of interaction …

more ...

Google recommends quality hosting

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Scan through your website …

more ...