Use your key phrases in as many URLs as possible

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an …

more ...

Establish your position regarding forums

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

more ...

Include Meta tag and Page title inputs in the admin tool

Don't commit the cardinal sin of letting dots ruin your page descriptions Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external …

more ...

Don't over-do a particular element

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. With your core keywords grouped into buckets based on …

more ...


Things about authority sites you have to experience yourself

70% of the links clicked on by web users are organic results. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether …

more ...


Keep an eye on content

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Even if you have a site already, it …

more ...

Personalization counts: how does LSI fit into this?

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

more ...

SEO is cheaper than PPC

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Although there are many different "recipes" for gaining search engine rankings, most experts in the …

more ...

Technical SEO analysis is the foundation of any viable SEO program

A major consideration when creating internal backlinks is how you link different assets together. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Every market, every vertical, even every …

more ...

Get more shares with interactive content

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Think of new ideologies that can …

more ...

Create topic groups for your keyword targets

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is …

more ...

Include Meta tag and Page title inputs in the admin tool

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

more ...

Adapting for the long tail of search

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Less than 10% of …

more ...

Why do links matter?

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

more ...


Go ahead and call to action

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post …

more ...

Ensure your website looks the part and that it’s easy to use

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your …

more ...

Make Use Of Local Citations

One of the most time-consuming parts about link-building is actually finding places that will give you links. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. In Search Console, there’s …

more ...

Include the main keywords in your title and meta description

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

more ...

Getting Started with SEO Keyword Research

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. The algorithms of …

more ...

We're searching in different ways today

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could …

more ...

The majority of your backlinks should be branded

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

more ...

You Can't Have Search Without Social

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow …

more ...

Use Google Adwords & PPC Ad Campaigns

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

more ...

Navigation affects traffic

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” It is important to note that search and offline behavior have a heavy degree of interaction …

more ...

Google recommends quality hosting

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Scan through your website …

more ...