Why has LSI been so popular?

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those …

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Everything you need to know about citations

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Always link back to vendors and brands you’ve worked …

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Technical SEO analysis is the foundation of any viable SEO program

A major consideration when creating internal backlinks is how you link different assets together. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Every market, every vertical, even every …

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Review your links — but don’t stress out

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top …

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Include Meta tag and Page title inputs in the admin tool

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Go ahead and call to action

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post …

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Its true content is the reality of SEO

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Getting Started with SEO Keyword Research

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. The algorithms of …

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How do you make a Google friendly heading?

Anchor text has been a huge talking point within SEO for many years now. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get …

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We're searching in different ways today

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could …

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The key here is to make sure SEO is worthwhile

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Make sure …

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Navigation affects traffic

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” It is important to note that search and offline behavior have a heavy degree of interaction …

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Google recommends quality hosting

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Scan through your website …

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