Look for Broken Link Opportunities

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Most …

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Adapting for the long tail of search

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Less than 10% of …

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Backlinks, backlinks, backlinks!

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. To be successful in SEO, you need to know a …

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Determining Your SEO Objectives

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important …

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SEO specificity best practice

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Grant crawlers permission to index the content on pages

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data …

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Why do links matter?

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Attract links, stop chasing links

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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Rate of new link growth may signal freshness

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

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Organic SEO is a lengthy process

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Links are still incredibly important, even in this day …

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Think hard about sharing

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Go ahead and call to action

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post …

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Ensure your website looks the part and that it’s easy to use

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your …

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Create indications elsewhere back to your website

The main text content on the page must be unique to avoid Google’s page quality algorithms. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to …

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Figure out your audience and message

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Search engine optimization should be a part …

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Make Use Of Local Citations

One of the most time-consuming parts about link-building is actually finding places that will give you links. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. In Search Console, there’s …

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Include the main keywords in your title and meta description

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Use social media channels to expand your reach

Unique content signifies quality. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. It often takes time for the results to show …

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Its true content is the reality of SEO

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Create fresh content

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. The world is always changing, and you have to keep up. If …

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Page load is an important SEO factor

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Know the description tag can be as long as you want it to

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive …

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Getting Started with SEO Keyword Research

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. The algorithms of …

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How do you make a Google friendly heading?

Anchor text has been a huge talking point within SEO for many years now. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get …

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It’s time to revolutionize our approach to web analytics

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which …

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Write Benefit-Focused Content

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover …

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We're searching in different ways today

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could …

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Is the content on different pages original?

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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What search engines cannot see

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. A number of challenges …

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Check which of your keywords are already used

SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

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Are Keywords – and Keyword Research – Dead?

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Write with your audience’s questions in mind

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that …

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Creating inspiring content for your business

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to …

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The majority of your backlinks should be branded

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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You Can't Have Search Without Social

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow …

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Use Google Adwords & PPC Ad Campaigns

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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