More traffic is a positive sign to Google too

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. The number and quality of links pointing to your site …

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What keywords your visitors will use to find you?

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Going to …

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Keyword driven anchor text reigns supreme

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Google is a very smart company. The sophistication of the algorithms they …

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The effect of drinking orange juice after brushing your teeth

Most people have probably made the mistake of drinking orange juice immediately after brushing their teeth. The effect generated isn’t a pleasant one—the resulting taste is bitter, with none of the original sweetness of orange juice. Research suggests that this effect can last up to 30 minutes after …

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Why English is a difficult language to learn

There are many idiosyncrasies that make English spelling, and the English language in general, appear rather arbitrary and illogical (even though a good number of them make some sense from an historical perspective). Take, for instance, the way that the first vowel sound in strip is affected by the addition …

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A review of behavioral and personality models

For over 4,500 years we have studied behaviors from ancient Egypt to ancient Greek to the Roman Empire, the Chinese ancient culture, the Japanese culture, as well as South American Aztecs and Inca tribes, modern America, and across Africa. It has fascinated the learned and the average person going …

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The Science Behind the Mind-Body Connection

Physicians and scientists all acknowledge a mind-body connection, that our thoughts and feelings affect our immune systems, our hormones, our digestive systems, and so on. Every day, there are new discoveries about the relationships between thoughts, feelings, and physical reality. Even so, many people underestimate just how much thoughts and …

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Search engine power comes from link building

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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What makes an effective teacher?

What makes an effective teacher? Can an effective teacher really be summarised through a few bullet points? A number of research reports have been published which discuss the ‘composition’ of an effective teacher.

What does effective mean?

Effective can quite simply be definedas ‘getting the job done’, so an …

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The career ladder: Does it still exist?

One of the most powerful career metaphors used in the twentieth century was the career ladder. Start at a low rung of your profession and company as a young person, the theory went, and you could move up over time, just as if you were climbing the rungs of a …

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The History of the Calculator

This history of the calculator gioes backj a long way. The decimal numbering system is based on the number ten because the earliest calculating devices were the ten fingers found on the human body. As human intelligence developed, calculators evolved to incorporate pebbles and sticks. In fact, the word calculator …

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Smiling: The Best Cure for all your Woes

Positive psychology, illness, and smiling may sound like strange bedfellows indeed, but when we look closer we find some surprising connections. Of all the tools in positive psychology’s toolbox, smiling is perhaps the easiest to perform, the quickest acting, and the most effective in bringing about the tremendously positive …

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Is Zero a Number?

Is zero a number? Many people feel that it isn’t really a proper number; not like one, two or three. It’s just nothing. A group of trainees was given a table showing the numbers of children in a class with birthdays in each month and asked which month …

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How off-page optimisation can help your website

You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” Find out who your customers are and …

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Pickpockets in Europe: How to avoid them

Pickpockets in Europe can be a problem but if you follow this guide, you won't get caught out. If you’re planning a trip to Europe, you’ve undoubtedly been warned about the danger of pickpockets in Europe. It is important to be vigilant because thousands of tourists are victims …

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How to become an Online Research Assistant

What does an online Research Assistant do? How can you earn money on the internet by becoming an online Research Assistant? The internet is a huge resource for information. This has given rise to various online job opportunities or businesses. Being an online Research Assistant is one of these beautiful …

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Disadvantages of Travelling on Budget Airlines

There are many disadvantages of travelling on budget airlines even though, at face value, they offer great value to the customer. If any of the following are important to you, you might want to steer clear of the budget airlines:

  • Some budget airlines do not have preassigned seating.
  • In many …
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Is the Drop Shipping Business Model Right for you?

If уоu аrе аn intеrnеt rеtаilеr looking tо еxраnd уоur offerings without аnу additional оutlау fоr inventory, уоu really ѕhоuld еxаminе thе drор ѕhiррing business mоdеl as a mеаnѕ tо dо thiѕ. The drop ѕhiррing business mоdеl iѕ оnе whеrе an entity (gеnеrаllу thе mаnufасturеr оr wholesaler) mаkеѕ a dесiѕiоn …

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Design Considerations for Restaurants

If you asked me to describe my favourite restaurant, I'd probably tell you about the best dish I've tried there, how wonderful the wine is or about the diligence of the waiting staff. I probably wouldn't describe the lighting, the ambience, the layout of the tables or the level of …

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Making a Job Fair Work for You

A Job fair is generally targeted at the more junior end of the market, as well as targeting specific skills which companies are trying to recruit, e.g. technical skills. Job fairs are a great way to get a feel for an industry and meet representatives from companies. Sometimes the …

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Big data and its importance in business

Data is one of the most important organizational resources. Like oil, water, and electricity, data can also be considered a utility. Organizations that learn to harness the potential of this data resource have a distinct business advantage. Sourcing, storing, sharing, securing, analyzing, and presenting data insights are integral to being …

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Short Bio Examples for Business

Short bio examples are useful to generate ideas for your profile bio on either a blog, twitter, facebook or your favourite social media platforms. They are great for giving a visitor a quick understanding of what you're about. A short bio is useful to introduce yourself, highlight achievements, list credentials …

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Call-to-action buttons: best practise guide

This call to action buttons best practise guide helps to identify what a call to action button is, where is should be placed, how it works and why they should be used. Call-to-action buttons are fundamental to converting as many anonymous visitors as possible into leads. The CTA promotes your …

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Who can understand Google algorithm updates?

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Content simply refers to the text on your homepage, your …

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Keywords in header tags

Search engines rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. By incorporating …

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The Significance of Brands

The significance of brands has increased enormously over the past 30 years or so, at least in the consumer goods sector. In many sub-markets (e.g. in services), brands have expanded and taken on a dominant position; in numerous markets for fast-moving or durable consumer goods (e.g. consumer electronics …

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Be the person you want to be

Who doesn’t want to perform admirably at work and enjoy an exciting career? We all want to move ahead and be rewarded for our accomplishments. We all want to develop our talents and skills and be respected. We’d also like to find meaning in our work. But today …

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Apps for Wordpress: 3 other ways to update your blog

Apps for Wordpress make life a lot easier for you. In addition to simply logging into the back of your Wordpress blog to update, there are three other possible ways for adding posts to your blog. They are web apps, Wordpress desktop apps and mobile apps.

Apps for Wordpress: Press …

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Coping with a negative work-life balance

A quick scan of the available literature on work-life balance covers a multitude of research, including everything from brain functions on adequate sleep to romantic implications. Geez. And most thought it was just another trendy business catchphrase. Not so.

Although this seems to be one of the more difficult reasons …

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How to Choose Land for your Homestead

If you're thinking of buying land for your homestead, you need at least enough for a garden and maybe also some animals—space for a hen house and rabbit pens, pasture, and a barn for goats or a cow. You have to think way ahead to get your piece of …

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How Music Lowers Stress Levels

Music lowers stress levels, and this can have a positive effect on your entire immune system. For example, several studies have shown that music improves the level of the antibody immunoglobulin A in your saliva, which is a direct measure of the ability of your respiratory system to fight off …

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Creating a personal connection with your students

A personal connection with your students means finding ways to create an atmosphere of trust, so that students want to learn what we have to share. Here are a few ways to develop a personal connection with your students:

Collect personal index cards.

It is wise to get to know …

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How to Assess Wine

When asked to assess wine, there are a number of factors to take into account. These include sight, smell and taste. It would be impossible to determine what wine you were drinking without a degree of experience. Likewise, it would be difficult to identify a particular wine, or type of …

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The Benefits of Marketing with YouTube

You may be wondering why you should take the time to market on YouTube. There are a lot of other sources for advertising that you can consider, so why would YouTube be one of the options that you put on your list. There are actually the number of reasons why …

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Develop your baby's intelligence through games

Your baby is born with a brain that contains all the elements of human intelligence. What he needs is help in developing this intelligence. New born babies recognise their mother’s voice but find it hard to focus their eyes or make much sense of the world in the first …

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