Establish your position regarding CTR

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump …

more ...

The best way to escape Google’s Penguin penalty

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can …

more ...

Questions to ask about forums

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. The last great way to drive leads to your local business (that’s free and not based …

more ...

Less is always better when it comes to link exchanges

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

more ...

SEO is a lot more than keywords and rankings

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …

more ...

Researching for Searcher Intent

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something …

more ...

You need to optimize for more than one keyword phrase per page

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers …

more ...

SEO is cheaper than PPC

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Although there are many different "recipes" for gaining search engine rankings, most experts in the …

more ...

Review and filter out "brand" traffic

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Social signals like those from …

more ...

Technical SEO analysis is the foundation of any viable SEO program

A major consideration when creating internal backlinks is how you link different assets together. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Every market, every vertical, even every …

more ...

Get more shares with interactive content

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Think of new ideologies that can …

more ...

Have specific topics surrounded by blog posts related to the topic

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help …

more ...


The most important part of SEO is backlink indexing

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Make sure every page of your site contains at least several hundred words …

more ...


Draft content for each target keyword

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Google is famously secretive about how it ranks local businesses. Another “old school” method of building up your backlinks is …

more ...

Review page content

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself …

more ...

“Niche down” approach

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Make your descriptive tag …

more ...

Create topic groups for your keyword targets

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is …

more ...

What are 3 things you can do for your SEO now?

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

more ...


Reduce “Code Bloat” on your Pages

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. How recently your webpage was published is also a …

more ...

Checking for Links for SEO

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Your website is your primary marketing hub. Make sure the content is great because you’ll …

more ...

How to get Google authorship

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there …

more ...

Keep your title tag under 55 characters

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

more ...


Review your links — but don’t stress out

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top …

more ...

Preserve Your Valuable Links

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

more ...



What to do if Your Website is a Victim of Negative SEO

People spend very little time engaging with content. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. If someone hits their back button …

more ...


Don't over-optimize anchor text

You should see improvements in website traffic, a key indicator of progress for your keywords. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. After the work to check the technical …

more ...


Networking With Results In Mind

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. The focus of many website owners has definitely gone …

more ...

Include Meta tag and Page title inputs in the admin tool

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

more ...

Why Do Keyword Research?

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

more ...

Removing unnecessary plugins for SEO benefits

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Boilerplate content is a fact …

more ...

Pay attention to on-page ranking factors

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages …

more ...

Include media on your website

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of …

more ...