Keep your title tag under 55 characters

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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Review your links — but don’t stress out

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top …

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Preserve Your Valuable Links

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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What to do if Your Website is a Victim of Negative SEO

People spend very little time engaging with content. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. If someone hits their back button …

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Don't over-optimize anchor text

You should see improvements in website traffic, a key indicator of progress for your keywords. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. After the work to check the technical …

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Networking With Results In Mind

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. The focus of many website owners has definitely gone …

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Include Meta tag and Page title inputs in the admin tool

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Why Do Keyword Research?

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Removing unnecessary plugins for SEO benefits

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Boilerplate content is a fact …

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Pay attention to on-page ranking factors

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages …

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Include media on your website

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of …

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Failing To Optimize Keywords

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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When to Use Free SEO

The best directories are the ones that also provide useful information for your potential customers. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s …

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And successful content starts at the top – with a great headline

Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. SEO will never die! As long as the web is around, people …

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Does the content bring through traffic outside of organic search?

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Look for Broken Link Opportunities

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Most …

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Adapting for the long tail of search

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Less than 10% of …

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Backlinks, backlinks, backlinks!

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. To be successful in SEO, you need to know a …

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Determining Your SEO Objectives

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important …

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SEO specificity best practice

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Grant crawlers permission to index the content on pages

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data …

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Why do links matter?

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Attract links, stop chasing links

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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Rate of new link growth may signal freshness

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

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Organic SEO is a lengthy process

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Links are still incredibly important, even in this day …

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Think hard about sharing

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Go ahead and call to action

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post …

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Ensure your website looks the part and that it’s easy to use

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your …

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Create indications elsewhere back to your website

The main text content on the page must be unique to avoid Google’s page quality algorithms. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to …

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Figure out your audience and message

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Search engine optimization should be a part …

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Make Use Of Local Citations

One of the most time-consuming parts about link-building is actually finding places that will give you links. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. In Search Console, there’s …

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