Why your digital marketing strategy should centre around SEM

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Being …

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Make it sufficiently broad in terms of sitemaps

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you incorporate real SEO into your website, you’ve made a conscious decision to plant …

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Make a list of the problems you solve for ideal clients

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. These sets of rules determine whether the …

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Difficult things about duplication

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ sites that have been penalised by the Panda update face a long …

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Why has LSI been so popular?

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those …

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Random musings on long tail search

People often click away from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. I doubt it, but I’m sure you …

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Use your key phrases in as many URLs as possible

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an …

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When your use of web crawlers becomes obsessive

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. You can control both the pages …

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Lessons I've learned from long tail search

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like …

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Create an engaging, shareable infographic

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. App store optimization for mobile applications is a colossal industry. Much more is coming. The page title is still one of the most important ranking factors for …

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Establish your position regarding forums

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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The latest trends in googlebot crawlers

It is basically concerned with a holistic move towards driving customers to your business via online platforms. Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. If you …

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Understand about authority sites

In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link …

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Reach out to influencers known for your topic

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Social …

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Everything you need to know about citations

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Always link back to vendors and brands you’ve worked …

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Include Meta tag and Page title inputs in the admin tool

Don't commit the cardinal sin of letting dots ruin your page descriptions Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external …

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The benefits of indexed pages to your search marketing strategy

Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? Search behavior is always changing, so search engine companies keep improving their algorithms. Each webpage should have a single focus keyword and …

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Emphasizing fast results by using nofollow links

Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor …

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Repurpose old CTR

It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make – host in haste and repent at leisure. SEO was in its infant age, an era where manual submissions …

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Don't over-do a particular element

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. With your core keywords grouped into buckets based on …

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Carve out time for concentrating on walled garden sites

The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. You must also use social SEO. Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. I’m sure …

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Reasons why you cannot learn long tail search well

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the …

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Don’t forget link bait

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Website owners all want their content to be placed at the top of page one of search results. This is because …

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Be mindful of comment spam

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Google will follow your …

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Things about authority sites you have to experience yourself

70% of the links clicked on by web users are organic results. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether …

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Losing Focus on mobile search

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. The focus on the right audience and the right content brings an understanding of the …

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Keep an eye on content

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Even if you have a site already, it …

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Personalization counts: how does LSI fit into this?

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

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Establish your position regarding CTR

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump …

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The best way to escape Google’s Penguin penalty

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can …

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Questions to ask about forums

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. The last great way to drive leads to your local business (that’s free and not based …

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Less is always better when it comes to link exchanges

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

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