More importance is given to gateway sites

Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related …

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Understand about forums

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. The …

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Make a list of the problems you solve for ideal clients

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. These sets of rules determine whether the …

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When your use of web crawlers becomes obsessive

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. You can control both the pages …

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Understand about authority sites

In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link …

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Reach out to influencers known for your topic

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Social …

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Don't over-do a particular element

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. With your core keywords grouped into buckets based on …

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Things about authority sites you have to experience yourself

70% of the links clicked on by web users are organic results. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether …

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Losing Focus on mobile search

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. The focus on the right audience and the right content brings an understanding of the …

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Personalization counts: how does LSI fit into this?

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

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Establish your position regarding CTR

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump …

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Researching for Searcher Intent

The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something …

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Review page content

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself …

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What are 3 things you can do for your SEO now?

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Checking for Links for SEO

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Your website is your primary marketing hub. Make sure the content is great because you’ll …

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What to do if Your Website is a Victim of Negative SEO

People spend very little time engaging with content. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. If someone hits their back button …

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Include Meta tag and Page title inputs in the admin tool

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Look for Broken Link Opportunities

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Most …

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Grant crawlers permission to index the content on pages

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data …

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Attract links, stop chasing links

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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Organic SEO is a lengthy process

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Links are still incredibly important, even in this day …

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Go ahead and call to action

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post …

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Ensure your website looks the part and that it’s easy to use

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your …

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Create indications elsewhere back to your website

The main text content on the page must be unique to avoid Google’s page quality algorithms. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to …

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Its true content is the reality of SEO

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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It’s time to revolutionize our approach to web analytics

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which …

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Are Keywords – and Keyword Research – Dead?

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Google Algorithms Target Low-Quality Content

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it …

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What is duplicate content?

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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What are toxic backlinks?

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. No matter what niche your website is in, when you start writing an article, always provide helpful …

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