Use your key phrases in as many URLs as possible

Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an …

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Lessons I've learned from long tail search

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like …

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Everything you need to know about citations

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Always link back to vendors and brands you’ve worked …

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The benefits of indexed pages to your search marketing strategy

Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? Search behavior is always changing, so search engine companies keep improving their algorithms. Each webpage should have a single focus keyword and …

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Repurpose old CTR

It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make – host in haste and repent at leisure. SEO was in its infant age, an era where manual submissions …

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Keep an eye on content

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Even if you have a site already, it …

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The best way to escape Google’s Penguin penalty

Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can …

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Review and filter out "brand" traffic

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Social signals like those from …

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Technical SEO analysis is the foundation of any viable SEO program

A major consideration when creating internal backlinks is how you link different assets together. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Every market, every vertical, even every …

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Create topic groups for your keyword targets

Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is …

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Reduce “Code Bloat” on your Pages

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. How recently your webpage was published is also a …

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Networking With Results In Mind

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. The focus of many website owners has definitely gone …

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Removing unnecessary plugins for SEO benefits

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Boilerplate content is a fact …

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Pay attention to on-page ranking factors

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages …

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And successful content starts at the top – with a great headline

Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. SEO will never die! As long as the web is around, people …

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Adapting for the long tail of search

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Less than 10% of …

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Determining Your SEO Objectives

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important …

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Think hard about sharing

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Include the main keywords in your title and meta description

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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We're searching in different ways today

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could …

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Creating inspiring content for your business

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to …

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Snappy results and SEO

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Google recommends quality hosting

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Scan through your website …

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Keyword driven anchor text reigns supreme

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Google is a very smart company. The sophistication of the algorithms they …

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