To get fast rankings, you need SEO campaigns

You’ve optimized your content with SEO. Google has been trying to understand social. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a …

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Why your digital marketing strategy should centre around SEM

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Being …

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Make it sufficiently broad in terms of sitemaps

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you incorporate real SEO into your website, you’ve made a conscious decision to plant …

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Random musings on long tail search

People often click away from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. I doubt it, but I’m sure you …

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Create an engaging, shareable infographic

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. App store optimization for mobile applications is a colossal industry. Much more is coming. The page title is still one of the most important ranking factors for …

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Get more shares with interactive content

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Think of new ideologies that can …

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How to get Google authorship

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there …

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Review your links — but don’t stress out

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top …

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Preserve Your Valuable Links

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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Don't over-optimize anchor text

You should see improvements in website traffic, a key indicator of progress for your keywords. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. After the work to check the technical …

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Why Do Keyword Research?

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Why do links matter?

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Figure out your audience and message

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Search engine optimization should be a part …

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Create fresh content

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. The world is always changing, and you have to keep up. If …

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Getting Started with SEO Keyword Research

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. The algorithms of …

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Is the content on different pages original?

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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What search engines cannot see

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. A number of challenges …

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Check which of your keywords are already used

SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

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Write with your audience’s questions in mind

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that …

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The majority of your backlinks should be branded

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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Use Google Adwords & PPC Ad Campaigns

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Google Loves Diversity

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. While you should not hide your heading tag in …

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Mobile readiness is a confirmed general ranking factor.

There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Google’s featured snippet is a tool through which Google interacts …

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The key here is to make sure SEO is worthwhile

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Make sure …

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Feedback driven SEO

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… In document analysis, search engines look at whether they find the search terms in important areas of the document …

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Duplicate content causes problems

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many …

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More traffic is a positive sign to Google too

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. The number and quality of links pointing to your site …

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