Independent Articles by Independent Journalists

Category Archives: Business

How to get ahead in Social Media


You may be looking back at your social media plans and goals for the year and realizing they need attention. What was set in motion less than six months ago now causes us to pause. One of the target areas that we can…

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Write compelling content

create good content

Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations,…

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Search engine power comes from link building


If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and…

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The career ladder: Does it still exist?

career ladder

One of the most powerful career metaphors used in the twentieth century was the career ladder. Start at a low rung of your profession and company as a young person, the theory went, and you could move up over time, just as if…

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SEO Design Considerations: Getting ranked with Google

seo design considerations

What SEO design considerations do we need to bear in mind when creating a website? Is a website about content or design, or should it be about both? Obviously, its both. If designers and copyrighters work together harmoniously then effective search engine optimisation can…

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How off-page optimisation can help your website

offsite optimisation

You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” Find…

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How to become an Online Research Assistant

Online research assistant

What does an online Research Assistant do? How can you earn money on the internet by becoming an online Research Assistant? The internet is a huge resource for information. This has given rise to various online job opportunities or businesses. Being an online…

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Is the Drop Shipping Business Model Right for you?


If уоu аrе аn intеrnеt rеtаilеr looking tо еxраnd уоur offerings without аnу additional оutlау fоr inventory, уоu really ѕhоuld еxаminе thе drор ѕhiррing business mоdеl as a mеаnѕ tо dо thiѕ. The drop ѕhiррing business mоdеl iѕ оnе whеrе an entity (gеnеrаllу…

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Making a Job Fair Work for You

job fair

A Job fair is generally targeted at the more junior end of the market, as well as targeting specific skills which companies are trying to recruit, e.g. technical skills. Job fairs are a great way to get a feel for an industry and meet…

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Big data and its importance in business

Big Data

Data is one of the most important organizational resources. Like oil, water, and electricity, data can also be considered a utility. Organizations that learn to harness the potential of this data resource have a distinct business advantage. Sourcing, storing, sharing, securing, analyzing, and…

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Short Bio Examples for Business

Short Bio Examples

Short bio examples are useful to generate ideas for your profile bio on either a blog, twitter, facebook or your favourite social media platforms. They are great for giving a visitor a quick understanding of what you’re about. A short bio is useful…

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Call-to-action buttons: best practise guide

call to action button

This call to action buttons best practise guide helps to identify what a call to action button is, where is should be placed, how it works and why they should be used. Call-to-action buttons are fundamental to converting as many anonymous visitors as…

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Keywords in header tags

Search engines rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your…

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Turn Website Traffic into Buyers: a tutorial

turn website visitors into buyers

So how do you turn website traffic into buyers? You’ve got traffic, whether from paid ads, content marketing, or both. Now what? Now you want to try and get these people to either buy something straight away or subscribe to your email list.…

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The Significance of Brands

Significance of Brands

The significance of brands has increased enormously over the past 30 years or so, at least in the consumer goods sector. In many sub-markets (e.g. in services), brands have expanded and taken on a dominant position; in numerous markets for fast-moving or durable…

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Apps for WordPress: 3 other ways to update your blog

apps for wordpress

Apps for WordPress make life a lot easier for you. In addition to simply logging into the back of your WordPress blog to update, there are three other possible ways for adding posts to your blog. They are web apps, WordPress desktop apps…

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Coping with a negative work-life balance

work life balance

A quick scan of the available literature on work-life balance covers a multitude of research, including everything from brain functions on adequate sleep to romantic implications. Geez. And most thought it was just another trendy business catchphrase. Not so. Although this seems to…

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Make Money from your Website with the Amazon Affiliate Program

amazon affiliates

The Amazon Affiliate Program is one of the first online affiliate marketing programs and was launched in 1996. They’ve paid out millions in affiliate commissions over the years and Amazon is one of the most trusted brands in the world. In short, you’re…

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The Benefits of Marketing with YouTube

Benefits of Marketing with Youtube

You may be wondering why you should take the time to market on YouTube. There are a lot of other sources for advertising that you can consider, so why would YouTube be one of the options that you put on your list. There…

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Facebook ads: A Super Fast Guide


Due to its 360 degree statistical gathering capabilities, Facebook ads offers you perhaps the best targeted advertising program out there in the social media universe. Facebook’s unique user demographic information gives you the marketing equivalent of a diamond drill. Corporate Facebook users can…

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