Keep your title tag under 55 characters

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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When to Use Free SEO

The best directories are the ones that also provide useful information for your potential customers. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s …

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Does the content bring through traffic outside of organic search?

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Backlinks, backlinks, backlinks!

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. To be successful in SEO, you need to know a …

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Make Use Of Local Citations

One of the most time-consuming parts about link-building is actually finding places that will give you links. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. In Search Console, there’s …

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Use social media channels to expand your reach

Unique content signifies quality. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. It often takes time for the results to show …

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Page load is an important SEO factor

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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How do you make a Google friendly heading?

Anchor text has been a huge talking point within SEO for many years now. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get …

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Write Benefit-Focused Content

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover …

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You Can't Have Search Without Social

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow …

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Crawling and Indexing

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less …

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Be Mobile Friendly

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. The modern user has a very short attention span. If a website takes …

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Navigation affects traffic

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” It is important to note that search and offline behavior have a heavy degree of interaction …

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