Latest developments in stickiness

There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can …

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Difficult things about duplication

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ sites that have been penalised by the Panda update face a long …

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Establish your position regarding forums

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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The latest trends in googlebot crawlers

It is basically concerned with a holistic move towards driving customers to your business via online platforms. Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. If you …

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Include Meta tag and Page title inputs in the admin tool

Don't commit the cardinal sin of letting dots ruin your page descriptions Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external …

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Reasons why you cannot learn long tail search well

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the …

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Don’t forget link bait

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Website owners all want their content to be placed at the top of page one of search results. This is because …

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Questions to ask about forums

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. The last great way to drive leads to your local business (that’s free and not based …

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SEO is a lot more than keywords and rankings

It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good …

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SEO is cheaper than PPC

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Although there are many different "recipes" for gaining search engine rankings, most experts in the …

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The most important part of SEO is backlink indexing

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Make sure every page of your site contains at least several hundred words …

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Draft content for each target keyword

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Google is famously secretive about how it ranks local businesses. Another “old school” method of building up your backlinks is …

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Include media on your website

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of …

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Failing To Optimize Keywords

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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SEO specificity best practice

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Rate of new link growth may signal freshness

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

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Know the description tag can be as long as you want it to

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive …

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Ranking high in the search engines is tough.

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. With all that said…SEO is still all about content and links. Without amazing …

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Drop in a relevant link or two

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Pay attention to how and where you’re linking in your content. There’s a …

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Figure out what people are searching for

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …

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What keywords your visitors will use to find you?

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Going to …

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