Independent Articles by Independent Journalists

Author Archives: Mal Roberts

Mal Roberts is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands, human-to-human. After spending nearly a decade working in PR and marketing for large brands and startups, Mal knows what truly drives conversions —and it’s not mastering the marketing flavor of the week. It’s how well you connect with the heart-beating people you’re trying to help and communicate your understanding back to them.

What is mindfulness?

what is mindfulness

What is mindfulness? Any construct that has existed for thousands of years has many definitions. We would like to offer two of the most widely accepted descriptions of mindfulness. In our research, we found two predominant streams of mindfulness research and practice, meditative…

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Write compelling content

create good content

Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations,…

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Search engine power comes from link building


If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and…

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How off-page optimisation can help your website

offsite optimisation

You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” Find…

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Disadvantages of Travelling on Budget Airlines

budget airlines

There are many disadvantages of travelling on budget airlines even though, at face value, they offer great value to the customer. If any of the following are important to you, you might want to steer clear of the budget airlines: Some budget airlines…

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Design Considerations for Restaurants

restaurant design considerations

If you asked me to describe my favourite restaurant, I’d probably tell you about the best dish I’ve tried there, how wonderful the wine is or about the diligence of the waiting staff. I probably wouldn’t describe the lighting, the ambience, the layout…

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Call-to-action buttons: best practise guide

call to action button

This call to action buttons best practise guide helps to identify what a call to action button is, where is should be placed, how it works and why they should be used. Call-to-action buttons are fundamental to converting as many anonymous visitors as…

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Keywords in header tags

Search engines rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your…

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Coping with a negative work-life balance

work life balance

A quick scan of the available literature on work-life balance covers a multitude of research, including everything from brain functions on adequate sleep to romantic implications. Geez. And most thought it was just another trendy business catchphrase. Not so. Although this seems to…

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How Music Lowers Stress Levels

Music lowers stress levels

Music lowers stress levels, and this can have a positive effect on your entire immune system. For example, several studies have shown that music improves the level of the antibody immunoglobulin A in your saliva, which is a direct measure of the ability…

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Creating a personal connection with your students

Student Teacher

A personal connection with your students means finding ways to create an atmosphere of trust, so that students want to learn what we have to share. Here are a few ways to develop a personal connection with your students: Collect personal index cards.…

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