The best directories are the ones that also provide useful information for your potential customers. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google.

What Are Backlinks, and Why Are They Important For Search Engine Rankings?

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own.

What to do if Your Website is a Victim of Negative SEO

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value.

Anatomy of a Keyword

Google is an endless stream of free organic traffic​ and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Gaz Hall, an SEO Expert from the UK, said: "You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. "

When to Use Free SEO

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. There was a time when “keyword density” meant something for SEO content.