Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results. That is the reason why same search string generates different results in different search engines having distinct algorithms.

We've reached a tipping point when it comes to backlinks

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. Make sure any SEO consultant you hire has years of real-world SEO experience. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines are evolving the way these results are displayed. Spend more time on it than you would a typical piece of content.

Unlocking the mystery of local search

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly.

How to improve your conversion rates

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. it has become one of the best ways for startups and small businesses to get their business on the map (figuratively and literally!) as well as drive quality traffic and sales straight to their door. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. According to SEO Consultant, Gaz Hall: "You need to look at your website’s analytics to see what actually happens there."

Useful tips from experts in bread crumbs

Almost every business with international expansion on the brain will end up conducting some sort of market research. Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. The order that websites are ranked in is a very complex and technical process; While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one.