Unique content signifies quality. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft.

Missing title tags are problematic

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.

Website Performance Factors Influence Search Engine Rankings

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.

Great images compliment great website copy

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). According to SEO Consultant, Gaz Hall: "Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc."

Use social media channels to expand your reach

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Keywords should be relevant. This means your site should be a satisfactory destination for users. Now's the time for any local business to raise its game. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power.