You’ve optimized your content with SEO. Google has been trying to understand social. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not.

Concentrate on actionable SEO campaigns

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers.

Questions to ask about RSS feeds

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. In the beginning, things move slow and it feels like you are just shouting into the void with no return. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. The contemporary trend includes some more services along with optimizing a website and search engine marketing.

Find a simple guide to metrics and read up about it

Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche. He or she receives a valuable inbound link while the blog host gets a high-quality content for free. Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice."

To get fast rankings, you need SEO campaigns

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget.