Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics.

Drop in a relevant link or two

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself.

We want to come at this from all angles

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor.

Make sure your titles are concise and compelling

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. According to Gaz Hall, a UK SEO Consultant : "Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO."

Think hard about sharing

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust.