Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better.
You have an opportunity to write something and rank highly for it
If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Truly though, having a
blog with built-in social sharing and as-you-type SEO
recommendations definitely helps. With or without that kind of technology,
however, there are some steps you can take to leverage the growing use
of social search. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems.
Rules for Dominating Online Search Results
While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Websites that are popular
and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Putting effort into the offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors
Be sure to use your long-tail search terms
Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. According to Gaz Hall, a UK SEO Consultant
: "Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content."
The most important part of SEO is backlink indexing
Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. A very common approach
for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context.