Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords.

Create content about organic links

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Today, there aren’t a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. Use relevant and accurate meta descriptions, title tags and alt text throughout your site.

Things to avoid when dealing with search queries

Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. For many of us, the search box has become our entry point to the Web. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings.

The hidden agenda of keyword research

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Gaz Hall, from SEO Hull, had the following to say: "Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan."

The best way to escape Google’s Penguin penalty

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. There are also other Meta Tags that can be used to assist in an orginizations SEO plan.