You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you are opting not to use one of the most powerful SEO tools at your disposal. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better.

Write about user generated content

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. For tools, take advantage of all free tools provided by Google, such as: Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go.

Learning about offsite SEO is not difficult if you have a good teacher

Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Great content must start with specific intent (particularly, a very interesting topic). Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! In the top five, where most users look?

Why your digital marketing strategy should centre around quality

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it."

So lets talk about link bait and its importance to digital marketing

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. Google just needs evidence that what is on a particular website is relevant to it’s viewers. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not?