It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot.
Getting SEO to take off can take time and patience
Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) After Google’s Exact Match
Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links.
What makes up authoritative content?
Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. The best part about
SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business.
Blog Commenting Is More Powerful Than You Think
Finding authoritative sites that’ll link back to your pages can be difficult. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. SEO changes quickly. Information that was true six months ago, may not be true today. According to Gaz Hall, a UK SEO Consultant
: "When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page."
SEO is a lot more than keywords and rankings
You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights
(link is external)
. Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Mobile SEO should always
be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines.