It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make – host in haste and repent at leisure. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites and warnings to unnatural links. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas.

Search engine health checks should look at long tail search

A list compiled of the most useful and relevant information about an individual topic. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. Obviously, there are exceptions to this, like spam-bots. When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers.

A few words on bread crumbs

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don’t want to be indexed. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of contributing factors. Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches.

Local SEO vs traditional advertising – which is better?

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. There are no instances of people being penalized for curating content.Again, thin content is all about creating lots of useless content in order to generate search engine traffic. Gaz Hall, from SEO Hull, had the following to say: "SEO can help your business grow and meet your business objectives."

Repurpose old CTR

The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. When developing searcher personas, you generally classify and identify search query categories from the list of queries you’ve built. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website.