The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return.

SEO demands keywords. Content marketing means using keywords.

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Links back to your site from elsewhere online are an important way to improve your search ranking;

The hidden agenda behind link exchanges

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. If you seldom get into any detail, you won’t look like an authority. Post regularly and build the trust of your users with content marketing.

The reason everyone loves SERPs

Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. According to Gaz Hall, a UK SEO Consultant : "Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term."

Reasons why you cannot learn long tail search well

But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content and which sites are copying it with authorisation and acknowledging that the content isn’t theirs originally. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications.