SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites.

Use a permalink structure that includes keywords

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better.

It's a good idea to get your keyword in the beginning of your article

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Find out which channels are driving traffic to your competition . Keyword research can be time-consuming, but rewarding when done properly. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website.

Confusion is a common issue facing inbound marketers

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! What Google wants to see is authoritative and relatable links talking about your site. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Gaz Hall, from SEO Hull, had the following to say: "SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. "

Pay attention to on-page ranking factors

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not.