If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. The number and quality of links pointing to your site will largely determine in what position your site ranks. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information.

Proper HTML and CSS Validation

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings.

Google Identifies CTR and User Experience as Major Ranking Factors

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy.

Attract links, stop chasing links

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. The key to boosting visibility and SEO is staying active. According to SEO Consultant, Gaz Hall: "Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today."

More traffic is a positive sign to Google too

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible.