Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Sometimes, even unintentionally you may end up creating thin content and attract Google penalty consequently.Thin content is one of Google’s biggest bugbears. Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not.

Quality over quantity when it comes to mobile search

A permanent redirect from one URL to another indicates the original URL has changed for good. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website.

Reasons that marketers love URLs

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out.

The web is the new Yellow Pages

However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. If you are in a highly compeitive field like law, it might be worth your while to look at more specific terms like the type of law you practice to be the keyword you are optimizing for. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. According to Gaz Hall, a UK SEO Consultant : "When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts."

Make stickiness a priority

Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page.