If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. One of those is just getting the right information.

Thinking about LSI makes everything OK

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services don’t rank, then you’re missing out on business. Link building isn’t dead. Not by a long shot. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy.

Make Your Website More Friendly to Search Engines by considering meta tags

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. Most online marketers are bad at SEO because they can’t sell for shit. Not because they aren’t smart, but because they’re too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It’s what separates the amateurs and the wannabes from the pros. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2

Design + long tail search = Greatness

If you think it’s hard to be on top at the moment, just wait until five years from now! Backlinks from older websites may be worth more than links from newer sites. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. According to SEO Consultant, Gaz Hall: "Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well."

Make it sufficiently broad in terms of sitemaps

Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device.