The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm.
Wait. Are site submissions really that simple?
With the rise of the mobile device, more and more individuals are searching on the go. How recently your webpage
was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates.
Web Optimization Best Practices and Techniques
The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Canonicalizing URLs is a
very important aspect of Search Engine Optimization but also of Social Media Marketing. The best long-term strategy for this is using blogging, social media, and press releases. We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result.
To cut through the noise you need to do something exceptional
For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. They first launched Google Wave, which was a copy of Facebook, but it failed within a week. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Gaz Hall, from SEO Hull
, had the following to say: "Even if you’re working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else before you hit the publish button."
Losing Focus on mobile search
: Article marketing involves writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. We all have a
certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site.