Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders.

When someone mentions comment spam do you think about search engine optimisation?

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. What does a search optimization program cover? Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance.

Optimise your 404 error page

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity.

Make user generated content your centre of attention

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. Relevance met with analytics instrumentation is the winningest combination. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store."

Links are a quality-over-quantity thing

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. The higher a website appears on search engine results pages, the more users will visit the site. There are also other Meta Tags that can be used to assist in an orginizations SEO plan. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable.