Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook.

Make your site fast

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers.

SEO LSI keyword driven best practice

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore.

It Doesn’t End After Publish

If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. You know how sometimes people hide content on the mobile version of their page? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know?"

Grant crawlers permission to index the content on pages

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results.