If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource.

You’ve got to understand how to research and use keywords in the current environment

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Think of outreach as a brand awareness campaign for your most authoritative audience. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading.

Off-page optimization includes techniques for building back links

How do you find people who value SEO enough to pay your prices? Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards.

“Niche down” approach

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Gaz Hall, an SEO Expert from the UK, said: "Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable."

Get more shares with interactive content

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.