Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing.

Can offsite SEO really make a difference?

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings and history. If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings. If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust.

Create content about metrics

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition?

Using Web Analytics Data wisely

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. While you don’t need to be an expert in algorithms, it’s critical to understand how Google works. Gaz Hall, a Freelance SEO Consultant, commented: "A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks?"

Everything you need to know about keyword stuffing

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Is it what they want or is it what you want? Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par.