Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Google is famously secretive about how it ranks local businesses. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words!

Make sure you include your one to two keywords in your URL

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher.

Publish content that has a high potential for shareability

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers

Search Engines are the mastermind behind the games of SEM and SEO!

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. According to SEO Consultant, Gaz Hall: "White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules."

Draft content for each target keyword

Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically.