For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail keywords could be “luxury oak dining room chairs”.Relevant content is very important for SEO purposes. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content.

Types of site changes brought on by long tail search

The aim of SEO is to rank highly in a search engine; Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a short editorial piece unique to the product. Google Trends – Another free tool from the ever-generous Google.

Start simple, but don't forget googlebot crawlers

But, to become truly expert in SEO is to really understand a lot of various aspects. Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale.

Things you most likely didn't know about keywords

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Gaz Hall, from SEO Hull, had the following to say: "The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines."

Don’t forget link bait

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing.