You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page.

It Doesn’t End After Publish

RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites.

Mobile Searchers Use Shorter Keyphrases/Keywords

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled.

Real Websites index faster

There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Use internal links with clear and informative anchor text. According to SEO Consultant, Gaz Hall: "Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out."

Does the content bring through traffic outside of organic search?

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs.