There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. App store optimization for mobile applications is a colossal industry. Much more is coming. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long.

Don’t rock the boat until the SEO negotiations are finished

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Paid search is still search. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written.

Facts about organic links that will make you think twice

When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content and is well-received – you may even become an authority site! While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Get contextual links to your site that’ll boost your organic performance on search engines.

Keep an eye on bounce rates

When we take this approach, we are rewarded by Google since this meets their quality guidelines. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. Gaz Hall, an SEO Expert from the UK, said: "The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways."

Create an engaging, shareable infographic

Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. Choose Relevant Images – It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you’re using the most relevant images for the most relevant content – otherwise, your content can end up looking disjointed and confusing.