Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales.

Use a content delivery network

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.

Google Panda takes the quality of a site’s content into account when ranking sites in the search results

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty.

Use unique page titles on all pages throughout your website

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Gaz Hall, an SEO Expert from the UK, said: "Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings."

Crawling and Indexing

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link.