The majority of learning can be done online, but some should be done in real life. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Online searchers are more likely to trust a brand when it appears within the first page of a search.

You want to define yourself so that your prospects know what to expect

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions.

The ultimate revelation of web crawlers

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. The hardest hit sites were article directories and press release sites.

You may be asked about blogs in your marketing interview

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Gaz Hall, from SEO Hull, had the following to say: "With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices."

Concentrate on actionable web crawlers

I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Broken links can signal to search engines that your site is poor quality and will frustrate users.