Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords.

Better alternatives to old school SEO methods

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages.

Universal Search/Blended Search

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed.

Reap the rewards in the form of traffic

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Gaz Hall, a Freelance SEO Consultant, commented: "Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices."

Checking for Links for SEO

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed.