Further to this, Google says that page descriptions are not a ranking factor. So, thin content and duplicate content are not the same. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty.

The hidden agenda behind anchor text

Conversion is a cost-effective, direct method of improving revenue. This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue to post content. For example, “payday loans” is an industry riddled with web spam. For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using.

Community Hijacking for SEO

This sort of content stays fresh as new people come looking for information. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. SEO today is more of a holistic approach, and it works together with other aspects of digital marketing on a daily basis.

Things that make you love and hate forums

Each page should have a title that isn’t used anywhere else on your site. Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. this is done in several forms. Gaz Hall, a Freelance SEO Consultant, commented: "If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it."

Boost site speed and utilise mobile search

When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. Back then, there were only a few hundred websites, so the process was pretty simple. Obviously, there are exceptions to this, like spam-bots. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information.