Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. The key to boosting visibility and SEO is staying active. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor?

Overlapping and redundant articles are a no-no, consider how keyword research can help

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content.

Its all about hits

It’s important to have your keywords in titles, URLs, subheadings and body text. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do.

Advantages of link bait and how you can take advantage of this

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Gaz Hall, from SEO Hull, had the following to say: "Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further."

Be mindful of comment spam

The most important step – now you have your keywords, be sure that you know how to implement them in your content. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take the time to create content for their clients which appeals to the latest topics and trends. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research.