Concentrate on actionable rankings

Most cities in the US have events or groups that get together on any variety of fun topics and purposes. Momentum means running programs with discipline and consistent growth month after month. As you create content for your website, link to other pages on your site within your content. Use …

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How do you feel about canonical URLs now?

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. A page consisting of just a few sentences is less likely to get to the top of a search …

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The steps needed for putting search engine spiders into action

Understanding at all times what is happening with your site from both a webmaster and statistician’s viewpoint will only reap benefits. With a strong content strategy, a lift in SEO is almost seamless. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that …

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Wait. Are bounce rates really that simple?

More leads should bring additional sales and opportunities. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it …

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Google and other review sites can identify spammers

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source …

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The secret behind reporting

It may have come to your attention that most hosting providers resell their hosting space through their (primary) customers. Reseller hosting is similar to what happens with office properties when a lessee sublets a property. HubSpot has a great tool called Website Grader that can check if your site is …

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Make stickiness a priority

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …

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Useful tips from experts in bread crumbs

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. aying attention to what the …

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Don’t forget landing pages

In other words, with SEO, half the battle is won before it even starts. They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Answering questions and conversing with your followers is a great …

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Everything you need to know about keyword stuffing

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. An authority website doesn …

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The infamy behind organic links

With regards to SEO sharing your content increase the chances of your content being discovered faster and in turn enabling it to appear in the index quicker. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short …

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Why rankings matter

As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content …

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Links are a quality-over-quantity thing

Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much …

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Concentrate on actionable web crawlers

The majority of learning can be done online, but some should be done in real life. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Domain …

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Adopt a customer centric view of scraping

While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. When you are trying to figure what keywords are best …

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Establish your position regarding backlinks

The search engines must execute multiple tasks very well to provide relevant search results. There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. When creating new …

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Use Engaging Images & Videos

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. In fact, Twitter.com rejected hashtags at first. Google prioritizes meta information and headers first, then body copy, and …

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Start simple, but don't forget onsite SEO

It mostly depends on Seo factor which is highly influenced by changing in search engines. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and …

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Analyse your existing metrics

Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche. He or she receives a valuable inbound link while the blog host gets a high-quality content for free. To help your content attract …

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Boost site speed and utilise mobile search

Further to this, Google says that page descriptions are not a ranking factor. So, thin content and duplicate content are not the same. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers …

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Maybe nofollow links will be a thing of the past

We will focus on its important and necessity in digital marketing in this article. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been …

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What do you understand by On page optimization?

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order …

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Hidden facts about onsite SEO

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. From an SEO perspective, I never treat …

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More importance is given to gateway sites

Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related …

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Latest developments in stickiness

There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can …

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Understand about forums

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. The …

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To get fast rankings, you need SEO campaigns

You’ve optimized your content with SEO. Google has been trying to understand social. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a …

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Why your digital marketing strategy should centre around SEM

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Being …

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Make it sufficiently broad in terms of sitemaps

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. When you incorporate real SEO into your website, you’ve made a conscious decision to plant …

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Make a list of the problems you solve for ideal clients

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. These sets of rules determine whether the …

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Difficult things about duplication

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ sites that have been penalised by the Panda update face a long …

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Why has LSI been so popular?

The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those …

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